URAL is a unique machine.
It was born 80 years ago in the darkest hours of the greatest conflict of the 20th century, designed for use on the battlefield, only to be discarded and left to rust when the fighting is over. Yet, URAL has outlived every other piece of machinery of that era.
Driven by persistence, determination, and a spirit that is too stubborn to stop, it transformed itself into a mark that calls to the road less traveled, to exploration, to adventure!
It has never been an easy thing… acknowledging the past, living in a swiftly changing present, while looking forward to oftentimes challenging future… but then love never is.